7. November 2011 18:24
E-retailers book an 18% revenue increase for
The increase points to a healthy
holiday shopping season, MarketLive says.
revenue increased 18.14% year over year in the third quarter for more than 100
retailer clients of e-commerce technology provider MarketLive Inc. MarketLive
did not provide actual revenue figures.
three months ending Sept. 30, visits to the e-commerce sites increased 15.95%
year over year, which the company says bodes well for the upcoming holiday
are in a strong position to take advantage of holiday opportunities," the
company writes in its analysis of the third quarter performance of clients
included in the MarketLive Performance Index. The index compares only retailers
that were a client of MarketLive in both the recent quarter and the same
quarter a year earlier, and that agree to provide MarketLive with access to
index also revealed:
- The conversion rate improved by 13.18% year
over year to 4.55%.
- The cart abandonment rate dropped to 61.48% in
Q3 from 62.25% a year ago.
- The average order size during the quarter stood
at $147.28. Year-over-year comparison data were not available.
- 35.69% of site traffic came from search
engines, 30.01% from direct traffic and 2.88% from social networks. The
remaining 31.42% of traffic came from other sources, but MarketLive did
not provide details.
- The engagement rate-the percentage of site
visitors who place items in a shopping cart-was 10.42%, up from 9.15% a
Enright, Senior Editor - Internet Retailer
this means for FSI is that our halls will be decked with a variety of new product
arrivals and lots of orders to process, pack and ship with our usual Holiday
cheer. We would love to help your
business to deliver its 2011 Holiday merchandise or campaigns to market, so
just give us a call!