by Daryl Gramling
21. October 2009 15:46
One of the great things about working at FSI is the chance to be involved with some really cool promotional campaigns for startups and Fortune 100 companies alike. Take our very first kit-packing job when the doors opened in 1996 for example. The job entailed 200,000 fun packs of various Spider-Man comics and a dozen related items for a national hotel chain. Or more recently assembling what appear to be giant Chinese-style takeout boxes filled with fortune cookies for a global news organization (no added MSG!). Or even a customized box sent to over 25,000 employees of the IRS that, when opened, an animated hand playfully pokes the recipient in the eye.
Now maybe I made up that last one, although of course we all agree it is a terrific idea. Please contact the FSI sales team if you’d like to partner with us on that one. But the point is we enjoy working with Clients who make an impact with novel and imaginative products and promotions.
And in this economy, innovation is key. Certain types of cutbacks are unavoidable, but bland marketing campaigns are almost worse than doing nothing at all. Check out the article
Humor Me, written by Phaedra Hise and published in
Deliver Magazine. It caught our attention because FSI is so good at handling these types of custom kit-packing jobs, which, as the article points out, can be enormously effective marketing tools.
Maybe your customers don’t need an enormous box of fortune cookies, but give them something to remember you by with the confidence that FSI delivers on each and every job.
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